| customerSat {bayesm} | R Documentation |
Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (10 is "Excellent" and 1 is "Poor")
data(customerSat)
A data frame with 1811 observations on the following 10 variables.
q1q2q3q4q5q6q7q8q9q10Rossi et al (2001), "Overcoming Scale Usage Heterogeneity," JASA 96, 20-31.
Case Study 3, Bayesian Statistics and Marketing by Rossi et al.
http://faculty.chicagogsb.edu/peter.rossi/research/bsm.html
data(customerSat) apply(as.matrix(customerSat),2,table)