| mobile {plspm} | R Documentation |
This table contains data from the article by Tenenhaus et al. (2005), see reference below.
data(mobile)
A data frame with 250 observations on 24 variables on a scale from 0 to 100. The variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, 6) COM=Complaints, and 7) LOY=Loyalty.
IMAG: Includes variables such as reputation, trustworthiness, seriousness, and caring about customer's needs.
EXPE: Includes variables such as products and services provided and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, and overall perceived quality.
VAL: Includes variables such as quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers.
COM: Includes one variable defining how well or poorly custmer's complaints were handled.
LOY: Includes variables such as propensity to choose the same phone provider again, propensity to switch to other phone provider, intention to recommend the phone provider to friends.
ima1ima2ima3ima4ima5exp1exp2exp3qua1qua2qua3qua4qua5qua6qua7val1val2sat1sat2sat3comploy1loy2loy3Tenenhaus, M., Esposito Vinzi, V., Chatelin Y.M., and Lauro, C. (2005) PLS path modeling. Computational Statistics & Data Analysis, 48, pp. 159-205.
data(mobile)