marketing           package:ElemStatLearn           R Documentation

_M_a_r_k_e_t _B_a_s_k_e_t _A_n_a_l_y_s_i_s

_D_e_s_c_r_i_p_t_i_o_n:

     The dataset is an extract from this survey. It consists of  14
     demographic attributes. The dataset is a good mixture of
     categorical  and continuos variables with a lot of missing data.
     This is characteristic  for data mining applications.

_U_s_a_g_e:

     data(marketing)

_F_o_r_m_a_t:

     A data frame with 8993 observations on the following 14 variables.

     _I_n_c_o_m_e ANNUAL INCOME OF HOUSEHOLD (PERSONAL INCOME IF SINGLE) 1.
          Less than $10,000 2. $10,000 to $14,999 3. $15,000 to $19,999
          4. $20,000 to $24,999 5. $25,000 to $29,999 6. $30,000 to
          $39,999 7. $40,000 to $49,999 8. $50,000 to $74,999 9.
          $75,000 or more

     _S_e_x 1. Male 2. Female

     _M_a_r_i_t_a_l 1. Married 2. Living together, not married 3. Divorced or
          separated 4. Widowed 5. Single, never married

     _A_g_e 1. 14 thru 17 2. 18 thru 24 3. 25 thru 34 4. 35 thru 44 5. 45
          thru 54 6. 55 thru 64 7. 65 and Over

     _E_d_u 1. Grade 8 or less 2. Grades 9 to 11 3. Graduated high school
          4. 1 to 3 years of college 5. College graduate 6. Grad Study

     _O_c_c_u_p_a_t_i_o_n 1. Professional/Managerial 2. Sales Worker 3. Factory
          Worker/Laborer/Driver 4. Clerical/Service Worker 5. Homemaker
          6. Student, HS or College 7. Military 8. Retired 9.
          Unemployed

     _L_i_v_e_d HOW LONG HAVE YOU LIVED IN THE SAN FRAN./OAKLAND/SAN JOSE
          AREA? 1. Less than one year 2. One to three years 3. Four to
          six years 4. Seven to ten years 5. More than ten years

     _D_u_a_l__I_n_c_o_m_e DUAL INCOMES (IF MARRIED) 1. Not Married 2. Yes 3. No

     _H_o_u_s_e_h_o_l_d PERSONS IN YOUR HOUSEHOLD 1. One 2. Two 3. Three 4. Four
          5. Five 6. Six 7. Seven 8. Eight 9. Nine or more

     _H_o_u_s_e_h_o_l_d_u_1_8 PERSONS IN HOUSEHOLD UNDER 18 0. None 1. One 2. Two
          3. Three 4. Four 5. Five 6. Six 7. Seven 8. Eight 9. Nine or
          more

     _S_t_a_t_u_s HOUSEHOLDER STATUS 1. Own 2. Rent 3. Live with
          Parents/Family

     _H_o_m_e__T_y_p_e 1. House 2. Condominium 3. Apartment 4. Mobile Home 5.
          Other

     _E_t_h_n_i_c 1. American Indian 2. Asian 3. Black 4. East Indian 5.
          Hispanic 6. Pacific Islander 7. White 8. Other

     _L_a_n_g_u_a_g_e WHAT LANGUAGE IS SPOKEN MOST OFTEN IN YOUR HOME? 1.
          English 2. Spanish 3. Other

_D_e_t_a_i_l_s:

     The goal is to predict the Anual Income of Household from the
     other 13 demographics  attributes.

     Number of instances: 8993.

     These are obtained from the original dataset with 9409 instances,
     by removing those observations with the response (Annual Income)
     missing.

_S_o_u_r_c_e:

     Source: Impact Resources, Inc., Columbus, OH (1987).  A total of
     N=9409 questionnaires containg 502 questions were  filled out by
     shopping mall customers in the San Francisco Bay area.

_E_x_a_m_p_l_e_s:

     str(marketing)
     summary(marketing)

