customerSat {bayesm} | R Documentation

## Customer Satifaction Data

### Description

Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (10 is "Excellent" and 1 is "Poor")

### Usage

    data(customerSat)

### Format

A data frame with 1811 observations on the following 10 variables.

`q1`
  Overall Satisfaction
`q2`
  Setting Competitive Prices
`q3`
  Holding Price Increase to a Minimum
`q4`
  Appropriate Pricing given Volume
`q5`
  Demonstrating Effectiveness of Purchase
`q6`
  Reach a Large # of Customers
`q7`
  Reach of Advertising
`q8`
  Long-term Exposure
`q9`
  Distribution
`q10`
  Distribution to Right Geographic Areas

### Source

Rossi et al (2001), "Overcoming Scale Usage Heterogeneity," JASA 96, 20-31.

### References

Case Study 3, Bayesian Statistics and Marketing by Rossi et al.
http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.html

### Examples

    data(customerSat)
    apply(as.matrix(customerSat),2,table)

[Package bayesm version 2.0-8 Index]