Package: adoption
Version: 0.6.2
Title: Modelling Adoption Process in Marketing
Author: Martin Schlather [aut, cre]
Maintainer: Martin Schlather <schlather@math.uni-mannheim.de>
LinkingTo: RandomFieldsUtils
Depends: R (>= 3.0), RandomFieldsUtils (>= 0.5.3)
Imports: stats, graphics, methods, grDevices, utils, quadprog, tcltk,
        tkrplot
Description: The classical Bass (1969) <doi:10.1287/mnsc.15.5.215> model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) <doi:10.1016/j.ijresmar.2009.06.006> have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.
License: GPL (>= 3) | CC BY 4.0
URL: http://ms.math.uni-mannheim.de/de/publications/software/adoption
NeedsCompilation: yes
Packaged: 2019-03-29 17:06:57 UTC; schlather
Repository: CRAN
Date/Publication: 2019-04-01 15:30:03 UTC
Built: R 3.6.3; x86_64-w64-mingw32; 2021-02-10 15:43:09 UTC; windows
Archs: i386, x64
